Continuing to drive GPS further into the mainstream market, SiRF Technology Holdings has revealed that its flagship SiRFstarIII GPS technology is at the heart of TomTom's RIDER, a high performance portable navigation system specifically designed for use on motorcycles and scooters. TomTom is a leading provider of personal navigation products and services to the US and European consumer markets.
"SiRF continues to build on its relationship with TomTom to drive portable navigation systems further into mainstream markets," said Kanwar Chadha, founder and vice president of marketing for SiRF. "With its high sensitivity and market leading navigation performance, we believe the SiRFstarIII architecture is setting a new performance standard to meet consumer expectations for navigation systems."
The TomTom RIDER includes an integrated GPS receiver based on SiRFstarIII technology with 20-channel all-in-view tracking and an integrated GPS antenna. The tough, weather-resistant case fixes easily to any motorbike, motorcycle or scooter, and can be transferred from one bike to another and even to a car. Its simple, easy-to-use touch screen has been designed to work even with gloves, and features an anti-glare face and integrated sun visor that ensures the best view of the screen possible.
"TomTom continually strives to deliver products that offer consumers cutting edge technology that is easy to use," said Jocelyn Vigreux, president of TomTom. "SiRFstarIII's high signal sensitivity and robust navigation performance allow us to offer our consumers even more improved quality and performance."
With its 200,000 correlators combined with sophisticated navigation algorithms, the SiRFstarIII architecture sets a new benchmark for fast and deep GPS signal search, track and navigate capabilities, making it possible to achieve very fast and robust positioning even through dense foliage and urban canyons.
