BIG Broadcasting has joined Asia's premium broadcast satellite AsiaSat 3S for its bouquet of television channels which will be serving millions of Indians. Announced by Asia's leading satellite operator, AsiaSatellite Telecommunications, an agreement has been signed for one C-band transponder on AsiaSat 3S.
In an effort to boost and strengthen the Group's presence in the media andentertainment space, Reliance Anil Dhirubhai Ambani Group is making its foray into India's broadcast sector by using the entire C-band transponder to broadcast itsbouquet of channels.
Services will include general entertainment channels, moviechannels, and music channels across languages and a host of other differentiatedofferings.
"One of our key objectives is to bring to our audience a unique, world class andunprecedented TV viewing experience. Placing our satellite television services onAsiaSat 3S, Asia's premium platform for satellite television enables us to establish in the shortest time possible a seamless broadcast network accessing all our targetedcable homes," said Ashutosh, COO of Reliance BIG Broadcasting Private Limited.
"By using AsiaSat 3S, the most popular satellite platform for the Indian media market, we gain immediate access to all cable head ends across India. We are proud to haveAsiaSat as our partner as it has a powerful satellite fleet offering the most comprehensive coverage and largest audience access that fully support our aggressive broadcast plan in India," Ashutosh added.
"BIG Broadcasting is an impressive addition to AsiaSat's expanding list of blue-chip customers. We are thrilled to be selected as the satellite partner of one of India's mostdynamic and biggest broadcast ventures. It is evident that AsiaSat offers real value topremium broadcasters who look for service quality and access to their target marketsin the Asia-Pacific," said Peter Jackson, Chief Executive Officer of AsiaSat.
"India's media sector is flourishing at an astonishing pace. AsiaSat has been servingthe Indian media market since the early 90s and continues to play a contributing role in its rapid expansion. The potential of the Indian market is enormous as we all know, while the country's economy continues to flourish, our clients will expand and diversify their service offerings, our commitment to providing premium service to Indianbroadcasters shall remain in the years to come," added Mr. Jackson.
